Indianapolis 500 Taste of Victory Milk Dad Hat

In 1936, the same year the Borg-Warner Trophy was first awarded, third-time champion Louis Meyer sat exhausted atop his car with a bottle of buttermilk in hand, which his mother suggested would cool him off on a hot day. A post-race milk chug would be a quirky, intermittent celebration after the race until 1956, when the dairy industry offered prize money for the 500, and solidified milk as the official "taste of victory."