Original: $38.00
-70%$38.00
$11.40The Story
This UC Santa Cruz design is our nod to Pulp Fiction fans, but the “Fiat Slug” logo was a campus favorite long before the film. UCSC students observed the slow-moving, distinct creatures in the Redwoods, and thought the banana slug would be an ironic symbol for the school. Then-student Marc Ratner designed the “Fiat Slug” logo in the 1980s, mimicking a traditional university seal, as students campaigned in earnest for the banana slug to replace the stuffier sea lion mascot. UCSC administrators adopted the change in 1986 – let there be slug, indeed.
Products are mocked up on a size S. Graphics may appear smaller on larger sizes.
Details & Craftsmanship
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Description
This UC Santa Cruz design is our nod to Pulp Fiction fans, but the “Fiat Slug” logo was a campus favorite long before the film. UCSC students observed the slow-moving, distinct creatures in the Redwoods, and thought the banana slug would be an ironic symbol for the school. Then-student Marc Ratner designed the “Fiat Slug” logo in the 1980s, mimicking a traditional university seal, as students campaigned in earnest for the banana slug to replace the stuffier sea lion mascot. UCSC administrators adopted the change in 1986 – let there be slug, indeed.
Products are mocked up on a size S. Graphics may appear smaller on larger sizes.
